PROCESS PIONEERS & SEEKERS OF BETTER: The Wisconsin State Motto is “Forward,” and that is what Cherry Optical Lab is doing.

Previously, Essilor Experts™ was only available to Eye Care Professionals via Essilor owned laboratories. The addition of Cherry Optical lab will provide existing and new practices considering the program an Independent laboratory choice.

It seems surreal, but it has already been a month since our last communication about the status of production at Cherry Optical Lab. We have a significant update to share that is mostly positive. As promised, we will not hide, and we will provide full transparency to ensure we all have the same expectations. We appreciate your understanding and confidence in us.

I, Adam, ask for your understanding, but do not expect you to lower your expectations regarding service levels. Thank you for your faith in our team.

The latest addition will tie the main three buildings together, making for one cohesive campus totaling 32,900 sq. Ft. The completion date is scheduled for August 2020.