Here’s a high-level look at what’s new: Only 25 seconds to sunglasses dark* 2x faster Fadeback – back to clear in less than two minutes* Available in 8 colors, including the all-new Ruby Transitions Better vision quality

All "Joe Knows" bracket participants ranked higher than 113th place (Yes, that’s where Joe landed!) have won a FREE lunch (one winner per location). Check out the rest of the blog to see this year's winners and learn how to claim your prize.

To quote one of our Sales Team members, Paige, “The three days in the booth at Vision Expo were spent interacting with people from around the country, many of whom stopped by to share how much they love Cherry and are so impressed with the quality, service, and craftsmanship they experience when receiving their orders from COL. Others stopped by because they had heard “nothing but good things” about what Cherry has to offer and how we’re different [better wink-wink] than your run-of-the-mill Lab – it was a bit of a love fest!”

This policy is designed to give you the reassurance and confidence you need to deliver the best care to your patients. We firmly believe in the future of independent eye care and are here to support those who support us. We're thrilled to celebrate our commitment to you - our amazing eye care professionals.