At Cherry Optical Lab, we believe that making the world’s Happiest Humans starts with doing right by our customers. That means being honest, building trust through transparency, and empowering people with the tools and education they need to succeed, including financially.  

That’s why, from pricing to warranties, we are upfront with all of our customers. There are no secrets. No hidden prices. No ‘insiders only access.’ 

“We give everyone the same opportunity,” says Heidi, a member of our Special Team Unit. “Customers have access to our online price catalog; full transparency.” 

Alongside our transparent pricing, we offer real value, like end-of-the-month discounts, and a complimentary lens program that lets Eye Care Professionals, frame representatives, and opticians experience the world’s best lenses firsthand.  

And we stand always behind our lenses. That’s why we offer our Truly Unlimited No-Fault Warranty – a simple way to handle lens replacements and make sure that our customers have the tools they need to deliver outstanding service to their patients.  

Now, you can “consider us your bail-out or problem-solver when you’re just trying to help your patient,” says Adam Cherry, President of Cherry Optical Lab. “No longer will you have to tell a patient, ‘No’ when a vision plan limits your ability to satisfy their expectations. No longer will you be restricted by time, frequency, or reason. If you feel a replacement is needed, Cherry Optical Lab trusts your professional judgment and will replace lenses at no charge; no questions asked, no matter who initially made the lenses.”  

That’s how you know that “we have your back, and support your business,” says Heidi.  

Especially because we also offer real, practical tools.  

Like our Happy Humans Tools: they’re free, ready-to-use supplies that make ordering from us simple, fast, and accurate; which means fewer delays, and patients who get their lenses even quicker. 

As Heidi says, “These tools keep things clean and efficient so we can get you your order in a timely manner, as accurately and as fast as possible.”  

The Happy Human toolkit includes things like: 

With these tools, meaningful discounts, and unlimited warranties, we are creating even more ways to better serve our customers, getting us closer to our goal of making the world’s Happiest Humans.