Where Partnerships Meet Precision
At Cherry Optical Lab, we believe that every partnership we build, every certification we earn, and every lens we craft moves us closer to being the best for our customers. Our partnership and certifications with frame brands are a huge part of this.
That’s why we are proud to be:
Linberg-certified
Gotti-certified
Rolf-certified
Silhouette-certified
Swissflex-certified
And, Tom Davies-certified
These certifications set us apart in the optical world because they aren’t handed out lightly. They mean that our Finish Department has been expertly trained to handle specific frames with the care, accuracy, and precision they demand.
As Aaron, a Team Lead in our Finish Department, explains: “Being certified means that we’ve demonstrated that we have the capabilities to accurately make lenses and use the proper techniques to put those lenses into a frame. We’ve shown these manufacturers that we have the technical expertise and skill to properly handle more difficult frames.”
To us, these certifications represent trust.
And that level of trust doesn’t just happen overnight. It takes rigorous training, hands-on testing, and continuous recertification to prove that we’re not just skilled once – we’re consistently performing at the highest level. Aaron puts it best: “We have demonstrated to the manufacturer repeatedly that we’re comfortable handling their product, that we’re skilled at handling their product; and the customers that are trusting us with these products should feel comfortable knowing that we are experts in the field.”
But our partnerships with frame brands go far beyond the certifications. They give us direct access to parts and tools that most Labs don’t have. Aaron puts it plainly: “Being intertwined with other companies in the industry allows us access to supplies, technologies, and insights.” That means faster solutions, exclusive repair abilities, and the reassurance that when an Eye Care professional trusts us with their order, we have the skills and resources to deliver, especially because our team includes several ABO-certified craftsmen.
From verification processes to expert craftsmen, our pursuit of perfection lives in every detail of every frame and every lens.
Because at Cherry, it’s not about being the biggest, it’s about being the best.
And that’s exactly why we work to have partnerships that mean more for our customers, and craftsmanship that shines through, every single day.
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