At Cherry Optical Lab, we’re in constant pursuit of perfection.

Now, we know that perfection doesn’t exist, but that doesn’t stop us from pursuing it with everything we’ve got. Every day we run toward it, because here at Cherry, we believe that the pursuit itself makes us better for our customers every single day, and that’s worth every step.

Every lens we make, every partnership we build, and every account we support is part of our pursuit of making the world’s best lenses and the world’s Happiest Humans, from our team members to our customers and their customers. And while we may never “arrive” at perfection, we take one step closer every day.

And that begins on day one.

From your very first day with Cherry, we want you to feel confident, supported, and set up for success. That’s why our onboarding process starts with a Kickoff Call dedicated to introducing you to Cherry. It’s a time for you to ask any questions, whether they’re about our website, how to place an order, or the niche products we offer. Our team is there to make sure every single new customer knows about Cherry’s exceptional services and feels supported.

And after your Kickoff Call, our Customer Care team, ABO-certified Phone Team, and nationwide Sales Team will stay by your side for the rest of the journey. They’re always ready and willing to help whenever you need to call, chat, or email. And, with extended service hours to fit your schedule, it's easy to reach a real, knowledgeable, Happy Human, from coast to coast.

“Our customers know they’re getting a real human on the phone, and we’ll never change that,” says Rachel, our Customer Service Manager. “Our customers will never have to go through an automated system to get an answer to a question. Because we want them to chat with us.”

And our team is ready, and excited, to meet you.

Once you’ve met the Cherry team, you’ll quickly find out that we believe in complete transparency. That means full pricing clarity, and a truly unlimited no-fault warranty that stands behind every lens.

We also offer meaningful savings through end-of-month discounts and complimentary Rx orders.

But we don’t just give out lenses, we also give out tools. Like our Happy Human Tools: free, ready-to-use supplies that help you keep orders organized, accurate, and moving fast through our Lab. You can order things like:

• Order Trackers
• Frame Tags
• Request Forms
• Mirror/Tint & Pattern Bags
• “Extra Care” Notepads
• COL Order Forms
• UPS Labels, PAL Stickers & New Order Enclosed Stickers
• Cleaning Cloths

By offering these tools, you can be sure that “we have your back, and support your business,” explains Heidi, a member of our Special Teams. And we want these resources to grow your business, because we know that when you grow, Cherry grows, and so do all of our partnerships.

We believe that true partnerships make our industry even better. That’s why we work directly with frame brands and go the extra mile to master the unique demands of making specialty eyewear.

Our Lab holds certifications from brands like Lindberg, Götti, Tom Davies, and many more, meaning that our expert craftsmen have been trained to handle frames precisely.

Our craftsmen have “demonstrated to these manufacturers that we’re comfortable handing their product, that we’re skilled at handling their product; and the accounts that are trusting us with these products should feel comfortable that we are experts in the field,” says Aaron, a member of our Finish Department.

Aaron himself traveled all the way to London to learn how to handle Tom Davies frames exactly as they’re intended to be handled. You can read all about his journey by clicking here. **LINK TO MINI BLOG

Combine their training with their ABO-certifications, meticulous inspection processes, and award-winning innovation, and you can feel confident that our craftsmen are truly making the world’s best lenses.

But even still – we’re on a pursuit to be better.

We know perfection doesn’t exist. And we’re not pursing it because we think we’ll ever “arrive.” We’re pursuing it because our customers deserve a Lab that’s always striving to be better, every day, in every lens. And that’s a pursuit we never want to stop.