Customer Relationships + R&D = Great Things
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Dr. Marilyn Brenne Heinke (center) was named Optometrist of the Year at the Wisconsin Optometric Association convention on Sept. 26. Also pictured are daughter Brenda Heinke Montecalvo OD, left. Back row, left to right: son-in-law Bill Klein, daughter-in-law Cari Heinke, son Jim Heinke, daughter Char Heinke and son Jim Heinke. - Photo courtesy Wisconsin Optometric Association[/caption]
Using a recipe from the 80’s, Cherry Optical, Inc produces vision therapy lorgnettes used for today’s patients. Without the collaboration of our customer Dr. Marilyn Brenne Heinke, OD and Joe Cherry, Cherry Optical, Inc wouldn’t have the proper color formulas and combinations for these lorgnettes.
Dr. Heinke’s experience in vision therapy and Joe’s insistent need to fulfill not only the eye care professional’s needs, but the patient’s as well, are what created these unique products. Through their trial and error, they created revolutionary optics for those suffering from a wide range of ailments. From treating strabismus to stroke victims, concussions to traumatic brain injury, visual therapy can help patients regain normal functions. Instead of passively waiting for health to return, vision therapy can not only better the patient’s vision, but their quality of life.
Vision therapy is a group of “training exercises” which focus on the muscles that aren’t working and what areas of the brain aren’t triggering. Visual therapy reroutes the signals and helps restore the brain’s passageways. It’s thanks to Dr. Marilyn Heinke and Joe Cherry that these lorgnette
s are available for other practices today.
Dr. Heidi Johnson, OD, FCOVD, whom we manufactured this set for, has immersed herself in this field and works with her team to produce high levels of patient success using these products. Interested in learning more about Vision Therapy? Visit Superior Eye Health Center’s website here: http://superioreye.com/vision-therapy/ to find out more about their processes.
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