Frozen Tundra Experience 2025

Frozen Tundra Experience 2025

Football is back, and so is our Frozen Tundra Experience!

For the 2025 season, you can win big with Cherry Optical Lab!

From September 7, 2025, through January 4, 2026, qualifying electronic orders will earn points. Those points will turn into entries, which are automatically entered into a drawing to win weekly prizes and a once-in-a-lifetime experience at Lambeau Field!


So, here's the game plan:

This is all about celebrating the winning combination of “Cherry Approved” AR coatings and Horizon Optical products. So, each time a qualifying combo is submitted electronically, it earns points; and, each product pairing scores differently:


Just make sure your points count!

* When you submit your orders electronically, include these codes:

  • In DVI or SpecCheck select “FROZ”
  • In VisionWeb select “Frozen Tundra Experience”

Cherry Approved ARs (CAP and CAB) + CAS

Orders must be submitted electronically to qualify.



Ready to play? Here’s your game schedule:

Each week runs from Tuesday to Tuesday, with drawings for weekly prizes held every Wednesday from September 10, 2025, through January 7, 2026. The Grand Prize drawing will take place on February 9, 2026.

Weekly drawings


Here’s the trophies you could win:

A Weekly Prize

  • Receive a complimentary lunch, provided by your Cherry Optical Lab Sales Consultant

The Grand Prize: The Frozen Tundra Experience

  • Four Green Bay Packers tickets for a game of your choice next football season (Miller Lite Lounge access, includes food and beverages)
  • Four Green Bay Packers Hall of Fame passes (must present Miller Lite Lounge tickets for Hall of Fame entry if attending on a Packers game day. Availability is based on Packers scheduling)
  • Four Lambeau Field stadium tour tickets (based on Packers availability)
  • $100 Gift Card to 1919 Kitchen & Tap
  • $100 Gift Card to the Packers Pro Shop
  • Flight and hotel accommodations for your group (two rooms, two beds per room)


Make this season memorable!

Only Cherry brings you from order to end zone. So, whether you’re a rookie or a returning champ, now’s the time to get your head in the game.

QUESTIONS? Talk to your Cherry Optical Lab Sales Consultant today, and remember that with Cherry, you’re always playing to win.


Rules and regulations:

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WON'T IMPROVE ODDS. VOID WHERE PROHIBITED.

Eligibility: Open to legal U.S. residents (50 states/DC) 18+ (or age of majority). Employees, directors, and immediate family/household members of Cherry Optical Lab and its affiliates are not eligible. Subject to all applicable laws. Void where prohibited.

Free Mail-In Entry: To enter without purchase, hand-print your full name, mailing address (no P.O. Boxes), phone number, email address, and date of birth on a 3"x5" card and mail it in a stamped envelope to:
Cherry Optical Lab
Attn: Frozen Tundra Giveaway – Free Entry
1640 Fire Lane Dr. Green Bay, WI 54311

Entry Rules: Each valid mail-in entry will receive one (1) entry into both the weekly and grand prize drawings. Limit one (1) mail-in entry per envelope. No limit on the number of mail-in entries per person, but each must be submitted separately. No photocopies or mechanically reproduced entries. Mail-in entries must be postmarked between September 7, 2025, and January 4, 2026, and received by January 11, 2026. All winners are selected via random drawing. Odds of winning depend on the total number of entries received. Entries become the property of Cherry Optical Lab and will not be returned or acknowledged. Sponsor reserves the right to verify eligibility and disqualify fraudulent or ineligible entries.