Stop by and "See the difference!"

There are significant milestone moments in the history of a company. For Cherry Optical Lab, these milestones include the founding in 1999 by Joe and Lynn Cherry, establishing our digital surfacing operations in 2007, investments in milling technology in 2012 for the edging of lenses, and across those years, securing valuable key distributorships. On top of that, our subsequent expansions of the Laboratory and capabilities certainly make a list of their own. We are proud and humbled to announce our next milestone moment – Cherry Optical Lab will be exhibiting at Vision Expo East in New York City on March 17 - 19, 2023.

Over our 24 years in business, we grew regionally before validating we had the chops to expand nationally. In particular, over the last eight years, we have put Cherry Optical Lab on the map as a national brand by dedicating ourselves to our mission of creating the world's best lenses and happiest humans. We look forward to seeing as many supportive, happy customers as possible at VEE. To be honest, it's kind of scary for us. We'll surely be swimming in the deep end of the pool, and some big sharks'll be surrounding us, so we could use your help to stop by and share your Happy Customer stories with us.

Indeed, exhibiting at a major showcase like VEE is a big move for COL. We feel it is essential to be there to allow our customers in attendance to meet many of the Happy Humans that make up our team and demonstrate that we can more than compete with the mega-players in the optical industry. Moreover, we feel a responsibility to demonstrate the strength that absolutely still exists for Independent eye care nationally. We plan to celebrate our customers and our partners by showing the capabilities and personality of a genuine Independent optical laboratory.

We invite you to take a moment to stop by and "See the difference" we're building together at Booth #F2669.

Click here to REGISTER FOR VISION EXPO EAST 2023

Click here to VIEW OUR VEE VIRTUAL BOOTH