We are excited to announce our third appearance at Vision Expo East, and we hope you’ll join us there in 2025! As you know, VEE has moved from NYC to a new location, the Orange County Convention Center (OCCC), in Orlando, Florida.

A Fresh Location with a Fresh-Squeezed Perspective

While NYC was the backdrop for VEE for years, Orlando offers new energy and fresh possibilities. The home of many famous attractions: Walt Disney World, Universal Orlando Resort, SeaWorld, Epcot, Icon Park, Kennedy Space Center, the Crayola Experience, and Legoland, Orlando offers warm weather, family-friendly fun, a multitude of dining experiences, networking opportunities, and easy access to all of this entertainment outside of the convention space. We’re excited to be there!

We’ve grown to love this industry-wide show and the opportunities it provides us to connect with you. Recognized as a center for creativity, enjoyment, and hospitality, VEE is also ideal for inspiring and building connections with industry leaders, clients, and fellow visionaries. This fresh location has us brainstorming fresh ideas and designs that we can’t wait to share with you!

What to Expect from Cherry at VEE

At Cherry’s booth, attendees will experience firsthand what sets us apart in the optical industry – our Happy Humans! You won’t find us scheduling stuffy meetings that we could have had over the phone any day of the week. Instead, we hope to curate an experience through group selfies, promotions, fun giveaways, and, most importantly, camaraderie! Stop by, visit, and share our enthusiasm for the difference we can make together. Tell us about what you’ve been up to, about things you see on the exhibit floor that excite you, and, of course, let us know if there is anything we can do to make your lives better. At its core, Vision Expo East is about more than technology and trends—it’s about the people who make this industry extraordinary. People like YOU! Cherry Optical Lab is proud to be part of this vibrant community. We are excited to share our insights, learn from you, and create a memorable experience for everyone involved.

Be part of something Great – Register now and prepare to make industry history!

Whether you are coming for the sunshine and palm trees, to see the latest innovations, or to network with peers, we think Orlando promises to provide unforgettable happenings. What are you waiting for!? Be a “Seeker of Better” - register today and start curating your own experience. We’ll be there with bells on, okay, maybe not literally, but we’re ready to make our third appearance our best yet. We look forward to kicking off a new era with you in Orlando – let’s make it one to remember! #happyhumansmakethedifference