Bidding Farewell to the 12 Days of Baker

As the year is nearing its end, we at Cherry Optical Lab are experiencing a bittersweet moment—the conclusion of our annual 12 Days of Baker. Since it began in 2016, this adored tradition has been a highlight of the season, bringing joy, connection, and a touch of holiday magic to our team and followers. We have truly enjoyed this small spectacle throughout the years and look forward to starting new traditions with you going forward. Before we go further, now is probably a good time to let you know that Baker isn’t leaving Cherry; we’re just brainstorming fresh campaigns for the future!

For the past eight years, the 12 Days of Baker, named after our Christmas-loving coworker Brian Baker, has provided a unique opportunity for the Cherry team to demonstrate our work-hard, play-hard attitude. We enjoy what we do and respect the work that must be accomplished, but we strive to make the experience enjoyable for everyone involved. Sometimes this means highlighting our playful nature as you’ve witnessed as part of this campaign.

Join us For a Walk Down Memory Lane

During this farewell, please take a moment to reflect on the values that you’ve seen guide us through the 12 Days of Baker: enthusiasm, dedication, quality, and a strong commitment to excellence. We embrace the spirit of generosity and gratitude, whether it’s through small acts of kindness, eye-rolling holiday puns, or gestures of appreciation, and can’t wait to relive it with you. The 12 Days of Baker embodies everything that makes Cherry unique, and we hope that shines through.

So, as we gear up to kick off this final installation of the 12 Days of Baker, we want to thank everyone who has been part of this quirky journey. Your support and enthusiasm inspire us to keep pushing the boundaries of what is possible within our industry. Although this year’s campaign will look slightly different, you will surely recognize some of these images. Join us on a trip down memory lane as we share some of our favorites from Christmases past. Cheers to another successful 12 Days of Baker—and a bright future ahead. From all of us at Cherry Optical Lab, happy holidays!