Sure, working with Cherry will help you to stay on the cutting edge of technology and innovation, as we can collaborate with experts in the field and we have the ability to be more nimble in implementing new technologies and processes. But did you know we have the Happiest Customer Care Team in the industry? Our Happy Humans can take the time to understand each ECP’s/patient's unique needs and preferences. We build stronger relationships with our Eye Care Professionals than most, fostering trust and loyalty, and we love making new friends.

In the rare event that something goes wrong, we like to borrow the phrase, “Don’t worry, be Happy!” Our team is backed by skilled opticians who are well-versed in availability, and they are happy to help you troubleshoot to guarantee a solid outcome for your patients. We are also adding to our Cheery Sales and Support Teams, and we extended our Customer Care hours! At COL, we've got your back, we stand behind our products, and we’ve got you covered from coast to coast – with the right products, more people, and longer hours.