January 10, 2018

Wow! What a year 2017 was for Cherry Optical, Inc! I’m flying back yesterday from the Essilor National Sales meeting in Austin, Texas with Bill Lee; smiling. If you know Bill, you know a smile is effortless when you are in his company. But, I’m smiling from a lot more than Bill’s constant humor. I’m smiling as I'm thinking about the amazing job all “my people” at Cherry Optical, Inc did in 2017.

“The Award for Essilor Independent Distributor Division Very Important Person of 2017 goes to; Bill Lee, Cherry Optical, Inc!” “The Varilux Award of Excellence for 2017 goes to; Cherry Optical, Inc!” “The Essilor Independent Distributor Division Laboratory of the Year 2017 is; Cherry Optical, Inc!”

How humbling. How satisfying. Talk about pride! There’s something special about these awards and accolades that goes way beyond the physical honor. Knowing how much work, change, and improvement our employees put in to strive to be the best optical laboratory we can; it makes these times of honor extremely gratifying. Constant improvement comes with a constant challenge. For every 1,000 great jobs we do, we find ourselves focusing on eliminating the one mistake. But this is the path we’ve set for ourselves; the path everyone here wants to be a part of; the path of success. It’s gratifying to know we are achieving success in a way that many find nearly impossible to believe. We compete directly with, and in the backyard of, “the giants” of our industry. We compete lens-to-lens with laboratory companies that are 20, 50 and even 500 times our size! We compete without VSP or EyeMed contract business. Not only do we compete; we win! We win with our people, our attention to detail, our innovation, our technology utilization and our amazing Independent eye care professional customers. I don’t make the lenses at Cherry Optical, Inc. Heck, I hardly even sell lenses anymore. I make sure my people have everything they need to succeed and that they hear the voice of our customers’ clearly. It’s everyone at Cherry Optical, Inc and everyone that supports us that makes these honors possible. It is with intense pride that I accept these awards with, and on behalf of, the outstanding employees and customers of Cherry Optical, Inc. Sincerely, Adam Cherry

• 2017 Varilux Award of Excellence
• 2017 IDD Laboratory of the Year
• 2017 IDD VIP
• 2016 Varilux Award of Excellence
• 2015 Varilux Award of Excellence
• 2012 IDD Laboratory of the Year
• 2010 IDD Laboratory of the Year