Since the announcement of VEE's relocation from NYC to Orlando, we have been listening to your reactions, ideas, and discussions about attending the event. As an exhibitor, we understand the significant commitment involved, from the initial expenses to months of planning, the number of team members required, and ultimately bringing the experience to life for everyone involved. We felt we had to be a bit cautious, but we were fully committed, and I'm pleased to report that many of you were as well.

Vision Expo East was a success for Cherry Optical Lab. As a newer territory for COL, we observed that while attendance numbers were down, the attendees who were present were fully engaged. They arrived with a clear purpose and a desire for improvement. Contrary to the opinions of naysayers, this focus remains strong in many areas of the industry.

It was refreshing to see so many individuals exploring new opportunities and supporting independent frame lines, technologies, and labs. We are grateful to have made numerous new connections while also visiting with familiar faces. Additionally, we witnessed the beginnings of promising new partnerships.

As shared previously, we believe Vision Expo East is about more than technology and trends—it’s about the people who make this industry extraordinary—people like YOU! We truly enjoyed gaining your insights and learning from you; without you, we wouldn’t have had such a memorable experience.

Overall, seeing the enthusiasm of everyone participating on the show floor was incredibly uplifting. We are truly proud to be part of this vibrant community, and we thank you so much for supporting our family-owned and operated independent Lab.

- Kiley Mroczynski - Director of Customer Experience

Check out our photo gallery from 2025 here